Pure - Hydrating Solid Shampoo

Make dry, dull hair and itchy scalps a thing of the past with Wild Ona's Pure shampoo bar. Infused with exceptional quality, naturally derived ingredients, it’s PURE indulgence for your hair. And why not? You deserve it. This simply luxurious shampoo bar is made from a carefully chosen blend, designed to gently soothe and hydrate your scalp and give your hair a beautiful healthy shine.

Wild Ingredients:

• Ground oats soothe sensitive scalps
• Chamomile essential oil provides a calming effect on the scalp and adds tons of shine and softness to the hair
• Ylang Ylang essential oil hydrates dry hair.
• Sweet Almond Oil provides moisture to the hair and helps relieve itchy scalps.

This shampoo bar is:

• Soap-free & pH Balanced
• Made with naturally derived ingredients
• Vegan & Cruelty-free
• Free from SLS and other Sulfates
• Free from Silicones, Parabens, synthetic fragrance
• Colour-safe
• Mild & bubbly.

It is NOT soap, but pH balanced shampoo bar therefore no acidic rinse or transition period is required as you would get with soap-based shampoo bars.

Ingredients:

Sodium cocoyl isethionate, Sodium lauryl sulfoacetate, Cocamidopropyl betaine, Cetearyl alcohol, Aqua, Cetyl alcohol, Prunus amygdalus dulcis (Almond) oil, Behentrimonium methosulfate, Maranta arundinacea root powder, Panthenol, Avena sativa kernel (Oat) flour, Glyceryl caprylate, Cananga odorata flower (Ylang Ylang) oil, Anthemis nobilis flower (Chamomile) oil, *Linalol, *Farnesol, *Benzyl Benzoate.

*=Naturally occurring in essential oils

Ingredients explained:

• Sodium cocoyl isethionate, Sodium lauryl sulfoacetate & Cocamidropopyl Betaine are naturally derived mild surfactants responsible for cleaning our hair and scalp from excess sebum and dirt.
• Behentrimonium Methosulfate is a conditioning agent. It has nothing to do with sulfates Derived from rapeseed and coconut oils.
• Cetyl alcohol & Cetearyl Alcohol - Not to be confused with alcohol (ethanol), provide softening, and hydrating properties and act as a thickener. Derived from rapeseed and coconut oils.
• Sweet Almond Oil has hydrating and nourishing properties that moisturises the hair, reduces breakage, split ends, and relieve itchy scalps.
• Maranta arundinacea root powder – natural arrowroot powder used as a thickener.
• Panthenol (Provitamin B5) protects hair from styling and environmental damage by locking in moisture. It also adds volume and shine.
• Glyceryl caprylate is a natural preservative.
• Ground Oats help soothe a sensitive scalp.
• Chamomile essential oil provides a calming effect on the scalp and adds tons of shine and softness to the hair.
• Ylang Ylang essential oil provides hydration to dry hair.